A look at the impact of home sharing across the UK

Airbnb is committed to helping grow people-powered, sustainable and diversified tourism across the United Kingdom. Today, we’re happy to release the UK Insights Report which illustrates how hosts and guests on the Airbnb platform make meaningful contributions, not just to the UK economy at large, but to the local communities where these guests stay.  

Airbnb is a worldwide platform where you can find listings hosting guests in more than 191 countries but this report highlights just how popular the UK is. You’ll get an in-depth look at the UK community and further explore 12 regions with specific case studies. Finally, take a look at the host and guest communities as well as outbound travel in the UK for a holistic picture of the impact of the Airbnb community in the UK.

Here are a few key findings:

  • Hosts and guests on Airbnb have contributed £3.46 billion to the UK economy
  • Hosts on Airbnb welcomed 5.9 million guests across the UK
  • Activity on Airbnb is spread across the UK, with residents from close to 2,500 villages, towns and cities being hosts
  • Northern Ireland represented the UK’s fastest growing Airbnb visitor destination, with 132,000 guests contributing to a 144 percent growth rate
  • London remained the UK’s top destination for guests on Airbnb. Over the last year, approximately two million guests stayed at 64,000 listings spread across the capital
  • In London, data shows a two thirds reduction in the number of listings receiving short term rental bookings  for more than 90 nights per year on Airbnb since we introduced the automated nights limit on our platform