Airbnb partners with Innovate UK to support local tourism

As the sharing economy grows, technology and businesses need to do more than just keep up with the demand. Businesses need to push forward and adapt to ensure visitor experiences improve, which is why Airbnb partnered with Innovate UK to support their IC tomorrow contest.

In 2016, Airbnb was one of six companies who worked with Innovate UK to fund and support companies who wanted to solve a challenge area within the sharing economy.

With a focus on next-generation tourism and travel in the sharing economy, geolocation technology company Bubbl, developed a mobile app called Tourologist to better connect users with the local communities they visit.

Following their submission, Bubbl received £30,000 from IC tomorrow for winning as well as the opportunity to develop a prototype of their idea with input and support from Airbnb.

We’re excited about the potential Tourologist presents as a solution to help guests explore some of a city’s hidden gems and drive revenue for local businesses. Working with local hosts to curate places, Airbnb is already keen on offering tourists and city locals alike, a new way to experience and interact with their cities.

“Developing our technology to meet this brief has given us a real insight into how geolocation can be used in the tourism sector and we really valued the visionary mentorship and support we received from Airbnb,” said Jo Eckersley, Chief Executive Officer of Bubbl Ltd.

Innovate UK is the UK’s innovation agency, part of the Department For Business, Energy and Industrial Strategy which looks to drive innovation across the UK economy by funding and connecting pioneering businesses to create tools for the future. You can learn more about the IC tomorrow programme and its impact on the UK economy here.